Vision

-Can we word smith this in a way that will resonate with key high level decision makers, in a way that will make them say – I want to be part of that

Get input and feedback from those decision makers…..how would this impact those reading the wall street journal? HBR?...

Some thoughts from a best practices, business perspective:

Mission

--Maybe multiple messages/stakeholder group, C level….this is rather technical

Objectives

-Goals here are more like what is typically considered business “objectives” which occur between mission and goals and define how we will, from an overall perspective, accomplish the mission.

Goals

-Goals should be measurable and quantifiable (accomplish what by when), and are assessed a redefined on a yearly basis

Key Performance Indicators (KPI)

-Quantifiable…what are the key measures of success, how are they calculated, using what data sources….how often will we measure them (typically monthly in private industry)

Balanced Scorecard

-This is a great tool used as a framework for defining and tracking those critical objectives (4 square matrix) that ensure that scarce resources and time are balanced across competing objectives. The scorecard objectives are weighted. Scorecards are typically assessed on a quarterly basis, giving the organization valuable information that will support a need to either readjust course and/or reassess the relative value of each objective.

-- TrevorTaylor - 22 Jul 2013